Free Internet Marketing Lessons

by Mari Peckham

Classified advertising is one of the most effective and 
inexpensive advertising methods available, both on and off of the Internet. But writing a good classified ad is confusing to many.


Here as some simple tips to keep in mind that will help you write great classifieds with pull!


1. HEADLINE - Start your classified ad with a headline. This is simply two or three words CAPITALIZED at the beginning of your ad that grab the attention of the reader.

2. ACTION WORDS - Use an action word (a verb) at the beginning of your ad. Words like EARN, SAVE, GET, FEEL, DO all encourage the reader to take action.

3. SOLVE A PROBLEM - Can your business or product solve a problem for your potential customer? Let them know! We are all looking for solutions of some kind.

4. KEEP IT SHORT - Keep your sentences short and easy to read. Don't try to get all the information about your company or product into your ad. The goal of your ad should be to peak the curiosity of the reader enough that they will want more information. Then make sure that they know how to reach you.

Use a tracking service to test your classified ads. I recommend placing ads in inexpensive places, such as smaller ezines, etc. to start with. It is difficult to test ads that have been placed for free, since the volume of ads that are placed may muddy your results.

Continue to make modifications to your ads and test them. Once an ad has proven itself effective, you will feel more comfortable placing it in places that may cost you more, but have a much higher return.


© 2000 Mari Peckham
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About the Author:


Mari Peckham is the President of Peckham Enterprises and webmistress of PowerPromoPlus, your online advertising solution at: http://www.powerpromoplus.com

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