Free Internet Marketing Lessons

by Christopher J. Sewell

Do you know the definition of insanity? It's doing
the same thing over and over again expecting different
results. This definition can be applied to most
anything: life, relationships, and yes, business on
the Internet. In a nut shell this means that if you
haven't made any real money on the Internet yet,
then it's time you changed the methods you are using.


Seems reasonable, right?


Then why after people read the 5 reasons people fail
on the Internet below, they call me and say they are
still doing some of these things because of this
excuse or that excuse? Sounds like insanity to me.
But you be different today. Here are the reasons most
entrepreneurs and businesses don't make money on the
net.


Reason #1:
They don't know who their target market is!


Some people put up a website, join a bunch of affiliate
programs, submit their website to the top 800 search
engines, and then just sit there. Their website has all
sorts of products and services. They are selling
flowers, kitchen appliances, pet supplies, books,
travel services, etc. What does all these products
have in common? NOTHING!


When you get on the Internet to sell, you must target
your market. Either you are selling to pet lovers or
gardeners. You can't do both from the same website.
Visitors to your site want to spend money. But they
will only spend money at a website that seems focused
on a particular subject. Don't be an online flea market.


Reason #2:
Their website has very little to no traffic!


It amazes me how people think that people on the
Internet will just find their website on their own
without them taking some serious action. Tell me if
the following situation makes sense to you: You open
a store in your local area selling picture frames.
You have a street address. How many customers do 
you think will find you if you don't advertise your new
business? No one.


Without traffic your business is dead. Traffic is
like oxygen, without it you die. Traffic brings you
potential customers. Some potential customers turn
into money spending customers. That is the sequence
for making money in any business. The Internet is no
different. If you don't do everything possible to
attract visitors to your website to purchase your
goods, you won't have any sales.


I know of a website owner who gets only 5 or 6
visitors a day. No kidding. And he's shocked that
his business isn't making him any money. If a
traditional business gets only 5 or 6 people coming
through its door a day, gets what that business does?
It goes out of business! You must make traffic
generation a priority.


Reason #3:
They treat their web business like a toy!


Some people treat there Internet business like a
side hobby: sometimes they work it, most of the
time they don't. If nothing good is playing on TV,
they work their business. If a hot movie is showing,
they don't. Is this you?


A very easy way to tell that someone doesn't take
their web business seriously is by looking at the
tools they use to operate their web business.


Tools like:


1. free websites
2. free email accounts
3. free autoresponders
4. not responding to their email for a week
5. not listing their phone number on their website


These are clear indications that the business owner
is just playing around.


Reason #4:
Their website isn't designed to sell.


The purpose of a website is to first educate and then
to sell. Most websites do neither. If your website
has very little useful content, don't expect people
to stay and explore your site. Remember, people are
on the Internet to find solutions to their problems.
They use search engines, directories, and read ezines
to find websites that can solve their problems.


If your website doesn't solve a problem, a specific
problem, your website won't make much money. Your
contact information, address and phone number should
be clearly visible. It should be easy to navigate
your site. Your site should be easy to read and fast
to download. It should not be graphics intensive, it
should be content intensive. And, then, after you've
educated your visitor, you should move them to your
sales letter and sell your product.


Reason #5:
They sell products that can be easily purchased in
a local store!


Products that sell the best on the Internet are
products you can't easily run down to your local
mall and purchase. If you are selling flowers, pens,
pet supplies, etc - it will be hard to make a profit
online because you aren't really selling a product
that solves a problem.


However, if you sell a type of flower or a line of
pet supplies that can't be easily found in a store,
now you have a good start. The Internet is the best
place to sell unconventional items. When you
brainstorm a product to sell online, think to yourself,
can this item be easily purchased in the outside world?
If so, you may want to consider another product.


These are just 5 of the biggest problems I see that
cause failure on the Internet. They can all be solved.
Are you doing any of the above in your current web
business? If so, stop it.



--------------About this Author-------------------
Christopher J. Sewell enjoys showing beginners how to
successfully build a business online. If you need some
valuable advice to help you get your online business 
going fast, and advice on how your local retail store can 
use the Internet to increase profits - you'll find tons of 
great tips at http://www.BeginnersGuideToEcommerce.com/ .
Let Profit International send you a check EVERY month
just for placing a simple link at your website. Details
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