Free Internet Marketing Lessons
10
Unique Ways To Promote Your Business
Off-line
by
Ron Knowlton
Don't
limit yourself to online promotion. There are many
great ways to promote your business off-line as well
at low cost that will produce great results!
Here are 10 great ways to promote off-line that you
should seriously consider:
1. Place a small magnetic sign on your car (magnetic
so that you can take it off at anytime). On this
sign, advertise your business name, your slogan, and
your web address. Then anyone driving near you will
see your sign. You can learn more about this at: http://www.soaringprofits.com/magnets.htm.
2. Run print ads in small publications. At http://www.BizAds.com
you can find a list of prices and circulations from
various publishers. Select a few places to run your
print ads. For $3 - $5 your ad can be circulated in
print to 1,000 - 5,000 by postal mail.
3. Use pre-printed brochures that you can customize
using your laser printer. Several companies (such as
www.paperaccess.com and www.paperdirect.com)
sell brochures with color pictures or designs that
you can purchase (for around $20 to $30 for 100
brochures). Then just
run them through your laser
printer to add your advertising message! Many
businesses such as restaurants, doctor, and dental
offices, and small stores will allow you to place your
brochures on
the counter for free distribution.
Even some chambers of commerce allow this practice
in their offices for chamber members.
4. Have clothing items such as t-shirts and ball
caps printed with your business name, slogan, and
web address. You know this works because you often
read the printed messages on t-shirts and ball caps.
5. Have small promotional items such as pens, mugs,
calendars
printed. These items serve as a constant
reminder about your business to others. How often do
you look at a calendar, use a mug, or write with a
pen?
6. Sponsor a youth athletic team. Your business
name, slogan and web address then is printed on
t-shirts which are worn by each member of the
athletic team. Many of the youth wear these t-shirts long
after the
season is over.
7. Pass out business cards and flyers that have your
business name, slogan, and web address.
8. Print up a press release. Then distribute it to
media outlets in your area. To learn more about
organizing and distributing your press release, go
to: http://www.soari
ngprofits.com
/release.htm.
9. Get on a tv or radio talk show. Sound impossible?
One savvy entrepreneur did it and sold tons of books
as a result (see http://www.soa
ringprofits.c
om/gazillion.htm
for a great article on this topic, including some
ideas on how to get on the air using this promotional
technique).
10. Print up bumper stickers for your vehicles. You
know this is effective because you often read bumper
stickers while stuck in traffic.
______________________________________________
Ron Knowlton is a former journalist and the founding
editor at <http://www.soaringprofits.c
om/>
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