Free Internet Marketing Lessons
'How To Choose the Right Ezines For Your
Ads'
by Michael
Southon
Do you feel
bewildered when you begin an Ezine Advertising
campaign?
I do.
Take 'The Free Directory of Ezines', for example. There
are over 800
Ezines in the Directory that
accept paid ads. How do you decide which Ezines to place
your ad
in?
There are several factors that narrow down the choice for
me.
First, I look at the subscriber numbers. If an Ezine has
less than 400
subscribers, I move
on.
Then I look at the Publication Dates. I prefer to
advertise in Ezines
that are published weekly, or
even more frequently; I don't want to wait a month for my
ad to
appear.
Then I look at the number of ads that appear in each
issue. If an
Ezine has more than 15 ads per
issue, I give it a miss; I want my ad to be
seen.
Then I look at the payment method; if the Ezine doesn't
accept online
payment with the major
credit cards, I move on.
Then I look at the Ad Rates - on a 'blind date' like
this, the most
I'm prepared to pay for an
Ezine ad is about $20.
Finally, I look at when the Ezine was last updated. If
the Ezine
listing is more than 6
months old, the ad rates have probably gone up, or maybe
the Ezine
itself has folded up.
These are all factors that you can use to narrow down
your search for
the right Ezine for your
Ads. But it's still a 'stab in the dark'.
There's another technique, however, for choosing the
right Ezines for
your ads. Basically, you
want Ezines that will give you a high response-rate to
your ad. The
following technique
will tell you this with pinpoint accuracy. I used this
strategy a
couple of months ago
and it produced excellent results.
First of all, I signed up for a 'Pro' account with
ROIBOT, an 'Ad
Tracking' service. It costs
$17 per month, but you'll get that back easily from a
successful ad
campaign. You can find out
more about ROIBOT at:
http://www.roibot.com/
(N.B. This is not an affiliate link)
In the 'Manage Your Campaign' area of ROIBOT, I generated
50 traceable
URLs for my ads.
Then I went to my own eBook, 'EzyAds', and subscribed to
50 Ezines
that give a free ad to
new subscribers. I submitted an identical 25-word ad to
each of those
50 Ezines. Each of those ads
contained a unique URL generated by ROIBOT.
I then sat back and waited. My 50 ads were published
during the
following month, some the
very next day, others 2 or 3 weeks later. Once or twice a
week I went
to the ROIBOT website and
checked how many clicks I had got from those traceable
URLs.
The results were very interesting. Of the 50 Ezines that
I placed free
ads in, 15 produced an
outstanding response. At the end of the month I purchased
paid ads in
10 of those 15 Ezines. And
I continue to get a high response rate from those 10 paid
ads.
----------------------------------------
Michael Southon is the publisher of 'The Free Directory
of Ezines' -
complete details for over
1000 Ezines <http://www.freezineweb.com/>
Get Free Ads in over 220 Ezines:
<http://www.freezine
web.com/ezyads.html>
Copyright 2000 by Michael Southon
