Free Internet Marketing Lessons

by Ivy Liu

Do you want to drive massive targeted traffic to your site instantly? We have used GOTo several times for our marketing campaigns and have found it to be indispensable. There are several other pay per click engines, but GOTo is #1 with its numerous partner advertising networks like MSN, Dogpile, America Online, EarthLink, CNET, Netscape and many more. 


Nowadays, it takes weeks and even months to get listed at traditional search engines. That's why pay per clicks are so popular for delivering immediate results. We use regularly GOTo to test individual campaigns and new launches. Although we did experience  some administrative delays, overall we are extremely happy with the results. 


The beauty of GOTo is that it is extremely cost effective as you only pay when a highly targeted prospect clicks on your link. The secret of an affordable and successful GOTo campaign is to bid only a few cents for each search term. By having hundreds of search terms that are only costing you a few cents each, you can explode traffic to your site. 


My secret market research weapon is GOTo's great Term Suggestion Tool at
http://inventory.go2.com/inventory/
searchInventory.mp.

Think GOTo is just another pay per click? Think again! You can use this indispensible tool to do market research on the most popular search terms. Although it just counts GOTo's search terms, you can multiply that traffic many times over if you use those same terms for other search engines. 


Set a maximum price limit of $0.01 - $0.10 for click throughs, and use the GoTo.com Power Submitter Spreadsheet at http://www.goto.com/d/about/
advertisers/powerform.jhtml This is a great resource as you can download it and use it to enter in hundreds of relevant terms and bids easily. It may take some time to research and enter all the terms, but it is really well worth it!  


By using these tools and submitting 100+ keywords, we were able to generate hundreds of visits and leads within a couple days! 


Remember that GOTo is a tool. It can enormously help you promote your business and services quickly. Whether those visitors convert or buy is up to you and your marketing process. But at least you don't have to wait to test out your campaigns affordably. 


If you haven't tried it yet, what are you waiting for? They are running a special promotion now till October 31, 2000 where you can sign up and get a FREE $10 welcome credit to test it out yourself! 


Sign up and get your $10 credit now at: 
https://www.goto.com/s/p/standard/
?project=friendsAd&amount=99&promoCode=
B105&source=61820


About the Editor 
Ivy Liu owns several web sites including:
http://www.iMarketingSource.com,
http://www.iMarketingResource.com and
http://www.NYCareerWoman.com. She also publishes two bi-monthly Internet Marketing ezines, the free iMarketingSource Letter and the subscription-based iMarketingSource Infopreneur. She has been on the Internet and developing web sites since 1996. Her experience in business and technology consulting gives her a unique perspective on finding effective ways to use the Internet to provide business solutions.  Subscribe to the free iMarketingSource Letter ezine and get 2 months of free advertising and free ebooks.  http://imarketingsource.netfirms.com/free.htm