Free Internet Marketing Lessons

by Johannes Garrido

Out of the over 1 billion web pages on the net, 
exactly HOW do you plan to get your site noticed?


The Answer - Orange Snowflakes.


Out of the myriad of marketing techniques and 
approaches, do you KNOW what's the #1 source for 
internet profits today? 


The Answer - Again, it's Orange Snowflakes.


And just what are Orange Snowflakes? Orange 
Snowflakes are classified ads that compel your 
prospect to stand up and take notice to your unique 
offer. Whether it's ezine advertising, email 
advertising, direct mail, ebooks, discussion groups, 
affiliate programs, or even search engines... 


...classified ad copy either makes people respond to 
your offers... 


...or, it doesn't.


Your ability to create Orange Snowflakes will, to a 
great extent, determine your success on the internet.
Here are 7 ways to create Orange Snowflakes that gets 
more qualified prospects to take notice to your offer, 
visit your site, and purchase your product.


1.) DO YOUR HOME WORK.
Start by gathering all the relevant and important 
information regarding your topic. Analyze your 
market, your market's deepest desires, and the 
benefits you can offer to this market. Then, isolate 
your most impressive and unique competitive advantage. In other words, single out your MAIN BENEFIT. Try and encapsulate this main benefit into your headline and classified ad.


2.) CREATE A "Must Get More Information" HEADLINE. 
If your prospects are anything like the average web 
surfer, then you'll have just a few seconds to capture 
their attention to get them to read on. Your headline 
MUST draw the reader in to want more. Amazingly, bi-
polar headlines (headlines that start off negative but
ends positive) work best. Example: Don't Waste 
Another Dollar - Discover How to Increase Your Sales 
by 1700% with Killer Classified Ads. This headline 
will draw anyone who is struggling to make sales with 
classified ads to want to read on. It's a negative 
headline that promises a positive result... 


3.) CREATE OVER 50 HEADLINES
This may seem redundant, but it's vitally important 
step. Your first headline probably won't be your best 
work. But as you continue writing, you'll discover 
better ways to express your thoughts in a more 
compelling and provocative fashion. Experiment with 
several different styles of expression- from questions 
to combination-style headlines. Don't worry about 
perfect spelling or presentation -- just let your 
ideas flow. After you've created about 50 possible 
headlines, choose your top 3 to 5 headlines and test 
to see which gets the best results. 


4.) PAY STRICT ATTENTION TO THE LITTLE THINGS
You might find it hard to believe, but one capitalized 
letter in your ad may mean the difference between 50 
people responding or 100. Stay away from using CAPS 
or BOLD CAPS... if possible. Instead Capitalize the 
action or key words in your sentence. Also, use bold 
to emphasize and underlined to really emphasize your 
points. 


5.) IMITATE FOR PROFITS
Save all the good classified ads and sales letters you 
come across and throw away those that don't capture your attention. A good place to start are the ones that got YOU to purchase a product. Take notice of the 
elements that got you to bite on their offer. Next, 
copy the structure of the ad and change the wording to 
reflect your offer. Get in the habit of doing this 
and eventually... you'll have some great copy! 
Remember, don't copy word for word... you might get 
into legal problems with copyright infringement. Just 
imitate the structure and format.


6.) THINK "Connect the Dots"
Write your copy so that each point flows smoothly to 
the next. This is very important otherwise you'll lose 
your reader. You want your first sentence, usually 
your headline, to flow smoothly to the next sentence. 
Think of it this way. The purpose of the first 
sentence is to get your prospect to read the second 
sentence. The purpose of the second is the get them 
to read the third... and so on until they read your 
final offer and click to your order page. A good 
test - after you write each sentence, ask 
yourself "Does this make me want to read the next 
sentence?"


7.) TEST EVERYTHING
When I first started out on the net, I placed a number 
of ads, submitted to search engines, wrote articles, 
posted to classifieds, etc.. And as a result of all 
my hard work, I made a few sales. BUT, and this a big 
BUT, I had absolutely no idea where the sales 
originated from. Without knowing which advertising 
methods were working and which weren't, I continued 
down this path: working hard and making a few sales. 
It was only when I decided to test and track my hits 
and sales ratio that my sales 'GREATLY' improved. 
Moral of the story - understand where your hits and 
sales are coming from. Drop the advertising that 
produces little to no results and cultivate the ones 
that create the most sales for you.


I can't stress it enough - Your ability to create 
"Orange Snowflakes" will make or break your 
career on the net. Learning how to create killer 
classified ads is a fundamental practice that you have 
to master in order to truly succeed on the net. So, 
take the seven recommendations listed above and start 
implementing them into your own classified ad copy. 


============================================
Johannes Garrido is creator of the 'Killer 
Classified Ads Magic System' 
http://www.roibot.com/w.cgi?R351_Article1


"STOP Wasting Your Precious Time and Money - 
Discover How to Increase Your Sales by 1700% 
with Killer Classified Ads. 100% Guaranteed."
http://www.roibot.com/w.cgi?R351_Article1
============================================

7 Ways to Increase Traffic and Profits with Orange Snowflakes by Johannes Garrido © Copyright 2001