Free Internet Marketing Lessons

by Sam Kneller

Let's face it, defining marketing is simple : Find prospects and transform them into purchasers.

That is the bottom line of what you want to accomplish. 



Here's your easy to follow 7 step plan. Or, is it so easy? Read on, there's a surprise ending.


1. GIVE a gift 

I could've said "bait them" but right from the outset you need to respect your new prospect. They will "feel out" where you're coming from. Is it for real or just hype?

So, offer them a viable, fr*e product or service. For instance a small version of a valuable internet marketing tool. Do you have one, with the emphasis on the word "valuable"?


2. Build a subscriber list 

A smart internet marketer once said "the money is in the list". If you're serious about making money, a list is a must. As visitors sign up for your gift... they join your list.

So, having a list managing tool is fundamental. Got one?


3. Build a relationship 

People buy from merchants whom they like are honest and credible. That's why you chose a niche market where you're an expert and passionate. You did do that didn't you? Build rapport with your audience by showing them how to solve their problems and find relief for their pain.

Give your prospects answers to their questions, knowledge, understanding, an action plan. And they'll "pay you back" a hundredfold.


4. Continue to advertise 

Did you think setting up a "Marketing Machine" is an overnight, one shot, get rich quick scheme? Well, here's the bad... but honest news, it isn't. It's a challenging, medium to long term mission. You've got to launch and then grow it. Points 4, 5, and 6 start with the word "continue". Marketing is for the perseverant.

Your marketing machine should include tools that help to broadcast your gift regularly as well as far and wide.


5. Continue to correspond with your prospects 

Like the previous step this is ongoing and regular. Statistics have proven that you need 7-12 contacts to turn someone "new" into a "friend". An unbeliever who doesn't know you from Adam into a believer who trusts and will buy from you.

So you must be equipped with a means to manage and email a regular newsletter. Only a newsletter allows you to send personally crafted valuable communication to solution hungry prospects.


6. Continue to build your subscriber list 

You know that spamming is now a punishable crime, don't you? You can get into serious trouble not the least being losing your subscriber list, your marketing tools and your website.

On the other hand you may possess or correctly purchase or obtain lists of emails. But, you must FIRST be able to obtain a confirmation from each email on your list that they agree to receive regular email from you. That is what spam free mailing is about.

So, to add spam free emails to your list you need a tool that will send a validation letter and store the confirmation answers. This confirmation can then be retrieved and revealed should anyone accuse you of spamming. Do you have a "spam free" validating tool?


7. Develop a Viral method to multiply your subscribers 

This is an added plus. But it is what makes the difference between average and great internet marketers.

What is "viral"? Simple put, instead of just lonely you doing all the marketing (one to many) it's "word of mouth", lot's of people love your gift and spread the word to their friends (many to many). Your buzz spreads like wildfire.

So a viral tool is a bonanza for multiplying your marketing base and quickly blasting your subscriber list to new heights. That's sure fire.

Now, let's count. To succeed in internet marketing you must have: a gift, list manager, advertising tool, a series of letters, newsletter manager, spam free email generator and a viral broadcaster.

Let's be honest and up front. The truth is, if you do NOT have these tools as part of your marketing machine you are dead in the water.

Frankly, that's one major reason why so many fail. Further, if you cannot master these tools you are also lost. So you should include some training and a learning curve.

I'll bet by now you're a little dazed, discouraged or even saying "internet marketing isn't for me". Too daunting and difficult.

Well, I've got good news for you. The Internet is a great place to be. Internet Marketers are probably the most ingenious, innovative group of technology pioneers around today. Easy to use all-in-one marketing machines for the novice to the experienced are already a reality.

Look, explore, test and try this example for yourself http://www.website-basics.com/bl/ Millions of dollars, easy to use state-of-art technology at your fingertips. Take it for a test drive and see for yourself. From novice to webmaster, this complete marketing machine is the latest breakthrough on the Internet .


Sam Kneller is a former Professor of webmastering at the American University in Paris. He now teaches students worldwide in a free web marketing e-class. You're welcome 
http://www.website-basics.com or mailto:websitebasicsreminder@mdicontact.com

7 Step Complete No Spam Marketing Machine (c) Sam Kneller