|
header
Free Internet Marketing Lessons
"Mini Sites, Maxi Benefits,
Mega Profits"
by
Gary Harvey
Got a great site but not selling
much? Read on.
If you've poured weeks or even months into
creating "the world's greatest website" -- and
then found it isn't
selling, a mini site may be
just what the doctor ordered.
A mini website is typically a two page affair --
a powerful sales letter for just one product or
service, with a link to an payment form. That's
it. No distractions. No linkouts (why invite your
visitors to leave your site??). Just a powerful
and proven selling formula that has the benefit
of...
... A SINGLE FOCUS
When your site has a single goal rather than a
whole supermarket full of choices and flashing
animations, you're capitalising on the power of
laser-like focus. You know what you want from
your site visitors --and so do they!
... PRE-QUALIFIED VISITORS
Because your site has a single crystal-clear
purpose, all your promotional efforts are directed
at bringing pre-selected visitors to your site. If
they don't
want what you're offering, they wont
come. If they do, they will.
... COST-OF-ADVERTISING EFFICIENCY
Because your minisite is about just one thing, and
your ads make that thing clear, the only folks who
will click through to your site are people who
want what you're selling. Result -- a higher ROI
on your pay-for-clicks advertising budget.
... THE "DIRECT RESPONSE" STRATEGY
Your sales letter invites one of three responses.
Buy. Bookmark. Or "buzz off!" (Sorry, couldn't
resist that -- I needed a word for "leave" that
starts with the letter "b".)
Those who want to buy can go directly to your
order page where you'd do well to offer a range of
payment options. Recently I had a perfectly valid
Mastercard and Visa card both rejected by
ClickBank. You know why? Because I live in the
non-US (their standard response basically says "it
happens, sorry").
My advice?
Use ClickBank, yes, but rather than lose sales to
some internationals, provide several payment
options (eg, Propay and CCNow) and an online
cheque facility (eg, e-PaymentOptions and
eCheck). With PayPal, you can send money
securely to anyone on email. Click here to join:
https://www.paypal.com/refer/
pal=Accounts%401ClickProfitSt.com
When a surfer bookmarks your site, you know she's
interested enough to add your weblink to her list
of favourite sites. So why not keep the
relationship alive by including a link to an
autoresponder letter series?
... SPEED TO MARKET
It doesn't
take long to craft a sales letter. If
you're passionate about your service/product,
the explanation and the benefits list will just roll
out of you. Okay, writing powerful copy isn't
quite
that easy -- but it sure is going to be less work
than producing a traditional website, right?
... LOW (OR NO) MAINTENANCE
Contrast the typical site with 10-20 pages and
banners and the constant tweaking that many of
us like to do "to make it look better". The
minisite doesn't
try to look good. It's there to
deliver information -- the sort that sells.
Here's an example of a site that doesn't
try to
"look good". It just sells. And sells. And sells.
It's Stan Stuchinski's Big Dogs site:
http://hop.clickbank.net/hop.cgi?epower1/bigdogs
... RESIDUAL INCOME
Because of the sheer simplicity of minisites, you
can often "set and forget". If you're using
automated tools to promote your online businesses
(and the big dogs do!), you can build a number of
ongoing income streams.
... COST-OF-HOSTING EFFICIENCY
You can load a whole lot of minisites into your
webhosting space, and all you need to do is
register a domain name (or a redirection URL).
Instead of asking visitors to click on something
as ugly as http://www.somecompany.com/
cgi-bin/members/ID=gh47f82e,
you've registered your chosen domain name, such as
http://MakeSumCash.com And it lives on the same
webspace that your other minisites live on.
***
It's no wonder that direct response minisites are
fast becoming the marketing tool of choice for
the savvy netrepreneur. Sydney Johnson of
AuctionGold.com has been working with
emarketing legend Terry Dean to establish the
premier minisites centre on the Internet. Here's
what they're offering:
* Minisites for just 11 cents a day.
* No contract.
* A full system designed by marketers for
marketers.
* A highly qualified tech team to keep the
servers online.
* "Everything you need. Nothing you don't
need."
To learn more, please click here:
http://1ClickProfitSt.com/MiniSites
#
ABOUT THE AUTHOR
Gary Harvey is a Sydney-based Internet publisher,
freelance journalist and editor of 1 ClickProfit St.
Readers say..."Professional. Energetic. Quality."
"Original. Love your work. Outstanding."
Subscribe@1ClickProfitSt.com
(while it's FREE)
"Profit strategies, every weekend"
<> <> <> <>
Exploit the $6128-Power of FREE Ads
http://1ClickProfitSt.com/AdMaster
"Mini Sites, Maxi Benefits, Mega Profits"
by Gary Harvey
http://1ClickProfitSt.com
|
