Web MarketingLesson.com

by Shelley Lowery

An opt-in list is the absolute most effective marketing tool  available on the Internet. Not only do they provide you with  a direct line of communication with your target market, but  they also enable you to develop a trusting relationship with  your subscribers.

The key to using an opt-in list effectively is to develop a large  subscriber base. If you've struggled with increasing your  subscriber base, this article will reveal some of the most  effective methods used to build an opt-in list. If you're not  using these methods, you're losing hundreds of new  subscribers each week.

If you really want to build a massive opt-in list, you MUST  provide your potential subscribers with an incentive. The  competition on the Internet is fierce. You can no longer  simply tell your visitors what your publication will provide and  expect a large percentage to subscribe. It simply won't work. 

There are thousands of publications online and most of your  visitors are probably all ready subscribed to many. Why would  they want to subscribe to another one? Sure...you'll get  some new subscribers, but how many? Enough to build a  massive opt-in list? The truth is, if you continue to build your  list simply by displaying a sign-up box on your site and listing  your publication at the listing sites, it will take years to  develop a massive list. You MUST give your visitors a reason  to subscribe.

Incentives Using incentives is a highly effective method of obtaining new  subscribers. However, your incentive must be of value and  be of interest to your target audience.

Some popular incentives include:

- Exclusive ebooks that provide valuable information that will  be of interest to your target market

- Special reports that provide exclusive, detailed information  in regard to a specific subject

- Special software programs that will assist your visitors

If you're not comfortable developing your own incentive,  there are hundreds of great ebooks available online that you  may freely distribute. You can find some here:

http://www.web-source.net/
free_ebooks.htm

Subscription Exchange Incentives In addition to using incentives to gain new subscribers, you can also use a subscription exchange. In exchange for your visitor's subscription, you could provide any of the following:

- Provide access to a "members only" area of your website - Provide a service - List their website within your Directory or Search Engine.

In order for your visitors to use your services, they agree to  receive your publication.

Popup Windows Although popup windows can be irritating if not used  correctly, they provide a highly effective means of obtaining  new subscribers. The key to using popup windows  effectively is to combine them with your incentives. 

Design a small popup window that utilizes "cookies" and only  displays the first time your visitor enters your site. This  window should contain information about your publication and  incentive. It might read something like this:

Subscribe to A1 Marketing Tips and receive a copy of the highly acclaimed ebook, "Secrets of the Internet Marketing Gurus" completely free.

Your subscription box should follow this sentence. 

You can find a nice popup script that utilizes cookies here: http://www.web-source.net/
javascript_popup_window3.htm

You can find a complete list of sites offering free scripts here: http://www.web-source.net/web/JavaScripts/

You can find a collection of popup window FAQ's that will answer just about any question you may have here: http://developer.irt.org/script/window.htm

Alert Boxes Although using popup windows with incentives is a highly effective method of obtaining new subscribers, there is one other method that is even better. When combined with an incentive, this method will literally double your subscriptions instantly. It's similar to a popup window, but it doesn't require your visitor to fill out a form. 

When a visitor enters your site, an alert box will appear. This  alert box should display text requesting their subscription and  information about your incentive. Your visitor can choose to  click on "OK" to subscribe or "Cancel" to close the alert.

The alert box is displayed via a script that extracts your  visitor's name and email address. If they choose to subscribe, it then sends their subscription request, via email, to your  subscription address and adds it to your database. In addition,  you can send personalized messages to your subscribers, use  autoresponder follow-ups and provide your subscribers with  "one click" unsubscribe links within your messages.

To increase your subscriptions even further, you can also place a subscription box on each page of your website. 

For further information, visit: http://www.web-source.net/
cgi-bin/web/jump.cgi?ID=513

Conclusion No matter how many new subscribers you may acquire, the  key to a successful opt-in list is keeping them. The  relationship you build with your subscribers will determine  your success. Above all, you must provide your readers with  quality content. They subscribed to your publication for a  reason. If it doesn't meet their expectations, they'll simply  unsubscribe. 

Once you've developed a trusting relationship with your  subscribers, your personal recommendations will be a very effective method of closing sales. However, it is very important that you only recommend a product or service that you truly believe in. Your professional reputation depends on it.

Copyright © 2001, all rights reserved

About the Author:

Shelley Lowery is the author of Ebooks: A Complete Guide to  Self-Publishing. Stop by Web-Source.net and download a free copy. It is jam-packed with valuable information and will teach you everything you'll need to know to create a professional ebook. http://www.web-source.net/
free_ebooks.htm