Free Internet Marketing Lessons
How To Market Your
Site With Other People's Articles
by Rose Smith
There's a huge
benefit to using articles written by other
authors in your ezine or on your website that a lot
of
marketers may not consider.
First, it frees up some of your own time. Someone
else
has already done the research and typed up the
article.
All you have to do is have permission to use it.
There's lots of places to go where you can get free
articles
for your own use (as well as post some of your own).
A few are:
http://www.marketing-seek.com
http://www.makingprofit.com
http://www.dime-co.com
http://opportunityupdate.com
http://www.egroups.com/group/aabusiness
(this last one is an email announcement group)
Just remember to use the author's resource box that
is
included with the article.
Another reason to use articles from others is that
you can
present your customers with good, solid information
that
you may not be an expert on. I know that I have
quite a
bit of expertise in starting and running a home
business,
however, I'm not an expert on writing "killer
sales letters"
(although I'm learning). So, instead of trying to
write about
something I'm not very good at (yet!), I'll use an
article
written by someone who knows just what the heck
they're
talking about.
Now...here are two secrets that you can use to
market your
OWN site using someone else's articles.
The first "secret" occurred to me not long
ago. You see, I
have also posted several of my articles to many of
the sites
listed above. My articles are all free to be
reproduced
on websites and ezines so long as my resource box is
included.
Well, I've now started receiving emails from various
webmasters
indicating that they will be using my article on
their website
or in their ezine in an upcoming issue.
"So What? How does that benefit me?" you
may be asking...
Here's the "so what". When they send me an
email about the
use of my article, they also include their signature
files with
a link back to their web site. And what do I do? I
of course go
to their web site to check it out so I can see what
type of
site my article is being posted on.
If I like the site, I'll bookmark it. If it has a
product
that I might consider buying later on, I make a note
of it.
The secret to making this profitable to you is to do
the exact
same thing when you use someone else's article on
your site
or in your ezine.
Instead of just grabbing a free article and using
it, take
the time to email the author and tell them when and
where
you will be using a particular article of their's.
If you
are going to use it in your next newsletter, let
them know
the date and that you will send them a complimentary
copy
when the issue is sent out.
You've just accomplished two things. One, you've
given
them the address of your website, so they may just
go check
it out and you may just gain a new customer or
perhaps they
may put a link on their site promoting your site.
If the article is in your newsletter, by sending
them a
complimentary copy, you may gain a new subscriber,
as well
as someone willing to exchange advertisements with
you if
they also produce a newsletter.
So, what's the other secret to marketing your site
with
someone else's articles?
Simple. Pick a theme or topic. Go hunt down 10 or 20
articles
that are well written that relate to that topic.
Email the
authors asking for permission to use their articles
in a free
ebook that you are putting together. Indicate that
their
resource box will be included, which equals free
advertising
for them. Believe me, you won't get any negative
answers on
this one. If you do, ditch that article and find
another one.
Put your ebook together and be sure to use some of
your own
articles as well. Send an email to each author
telling them
that the ebook is now ready and invite them to
download a
free copy (don't forget to include the link).
Also let them know that they can give away your free
ebook
on their site if they wish to do so. Guess what?
You've
just spread your marketing material out to 10 to 20
other
sites with very little effort on your part.
All in all, this can be a very effective form of
marketing
for your own site and products...all by using
someone else's
articles.
********************
Rose Smith is the author of "Freedom At Your
Fingertips".
Don't allow your home business to fail. Discover the
secrets behind successful entrepreneurs. Visit our
website
today for guidelines on how you can start a
profitable
home business. http://www.wealthyattitudes.com
********************
****HOW
TO MARKET YOUR SITE WITH OTHER PEOPLE'S ARTICLES
****
by Rose Smith, Copyright 2001
