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Free Internet Marketing Lessons
Increasing Your
Site's Relevancy
by Richard Bolduc
This is a great tip that you
should start using
immediately in your html. If your site links to all
the great sites in your category. Then you should
be considered a good bet for "best of content" on
the web. Hence, your front page listing. How we
achieve this is pretty cool.
Most people would not consider it good business
to put links on your pages to your competitor's pages.
Yet this technique relies on your ability to do so. I'm
telling you to do it, big time! But be smart.
Here is the way to do it. First go to each of the top
7 to 10 search engines and perform a search for the
keywords you have determined will most be most
helpful to visitors trying to find your site.
Next, save the search engine results page to your
hard drive as an .HTML document. This will take
the very best keywords in terms of relevance, so you
can place links to them on your web site.
Let's say you got the top 10 sites from a keyword
search in Excite. At the bottom of the search page
there are links to the next 10 and so on all the way
up to every site in that category. Make that search page
part of your site.
Essentially, what you have done is linked your page
to every page that Excite found in your category,
making you the king of that category in terms of
"linking out" to relevant sites. This is huge factor for
you to consider, especially since the search engines
are getting smarter every day and most are gearing up
for a theme-based algorithm.
If your site links to all the sites in your category,
then your theme is that category. So go to the next
search engine and download their results page as
well. Do this until you have 7-10 results pages on
your hard drive, then simply hide the links on your
site. You can either hide the links by using a 1-pixel
by 1-pixel graphic the same color as your background
and link that graphic to the search engine's results page
(one for the result page of each search engine).
This is virtually undetectable to human eyes and you
score big points with the engines for providing so
many quality links pertaining to your category on them.
I personally use this technique in my <noframes>
section of my frame indexes. It tells the search engines
I am linked to all relevant sites and I am the place to
go to for information in "my category"! You will also be
found because people are searching for other front page
sites. Killer Tactic!
See you on the Front Page!
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This article was written by Richard Bolduc the webmaster for The
Rhinos Web, a featured speaker and the well known author of "Front
Page, Guarded Secrets of the Search Engines Revealed."
Find Out WHY Every Website YOU Submit CAN Land on the Front
Page.
Results Shown Here. http://www.rhinosweb.com/frontpage.html
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