Free Internet Marketing Lessons

by Kevin Nunley

You can increase customer response to your sales letter by including a small gift. Even something as small as a pen or cheap calculator can up response 15 to 35 percent.

Again, the gift doesn't have to be expensive. In most cases you can go with small items commonly found in a business supply store. Ask about buying them in bulk.

In my business, a pen, business card holder, free report, or freeware on a disk would make customers happy.

The gift should be small and light enough to send easily and cheaply. Consider sending in a larger than normal envelope. This helps your letter stand out in the recipient's stack of mail. Hand write "your gift enclosed" on the envelope.

This method can work even with email. Recently I got an email from a vendor, but didn't have time to read it right away. Several days letter, an exact hard copy of the email arrived via priority mail. That got my attention and I read it.

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Include a Small Gift With Your Letter by Kevin Nunley