Free Internet Marketing Lessons

by Dr. Mani Sivasubramanian

"Why haven't you started your own e-mail newsletter yet?"

I'll bet you answered: "But I don't know how to begin"

Maybe you tried and gave up, thinking that ezine publishing is incredibly complex!

Imagine this - if you publish an e-zine today, you'd have to

* spend time hunting for information
* research websites
* visit libraries
* surf the Net
* buy books on e-publishing
* try to take a crash course in visual arts, website design, publishing, e-commerce, online
marketing, e-mail list management

- everything.

Before - perhaps - even giving up in frustration.

Worse, losing money and business in the process.

But it doesn't have to end this way - if only you apply the THREE GOLDEN RULES of Starting an Ezine. There are only few *great* ezines that offer fantastic value and build the publisher's reputation and they don't happen by accident.

What are the three GOLDEN RULES of ezine publishing?


==> RULE 1: Thinking out a Strategy

Some basic strategic issues to decide upon are

* Your areas of interest / expertise

* Your readers

* Your aims in e-publishing

* Selecting a name

* Deciding the frequency of publication

* Accepting advertisements?

But to really excel, you must plan for CHANGE.

* How will you monitor progress?

* How will you adapt to change?

* How do you know you're doing well?



==> RULE 2: Planning out the process

You need an e-zine blueprint.

- Layout and design

- Content

- Formatting

- Archiving past issues

- The ezine's website

- Distributing your ezine

< Read a free sample chapter from my ebook "Ezine Launch," titled "Content for Your Ezine," at
http://www.d rmani.com/bus iness/ezl-sample.htm>



==> RULE 3: Taking action.

Most ezine editors are in a hurry to begin. But wait - there's a little more to do:

* Preparing administrative messages (e.g.welcome, goodbye)

* Setting up autoresponders

* Joining an ezine distribution service

* Checking and troubleshooting

* Setting up an ezine website

* Getting ISSN This is a bare outline.

Publishing consistently high quality ezines involves these steps -- and a lot more. To help budding ezine publishers, and to share my experience on ezine publishing, I have written an ebook, "Ezine Launch," a primer to create, publish and distribute your own profitable ezine. It is available for ordering and instant download in AdobePDF format. For readers of this ezine, for a limited period, I'm offering a special discount -- you can order for just $49.95.

Visit:  htt p://hop.click bank.net/hop.cgi?soaringpro/doctormani

The funds raised from the sale of this ebook will go entirely towards the not-for-profit organization I manage, "CHD Help Line," a help group for families with children suffering from Congenital Heart Defects (CHD).

This is a unique opportunity for me to give back to a wonderful, caring online community, simultaneously generating funds to help CHD families worldwide. Maybe this explains why, even though I'm a heart surgeon, I love to "operate" on the Internet! :-)

----------------- About the Contributor -----------------
Mani Sivasubramanian, M.D., is a heart surgeon, ezine publisher and contributor to http://www.newslettercoach. com. Order "Ezine Launch," the ebook to kickstart your epublishing career, by visiting Dr.Mani also maintains a popular website: "Heart Disease Online" at
http://www.DrMani.com.