Free Internet Marketing Lessons
E What? Ya Who?
Amazon Dot Huh? Does Anybody Out There Know Who You
Are?
by
Ron Knowlton
Try this little quiz.
See if any of the following names ring a bell.
McDonald's. Coca Cola. Microsoft. e-bay. Yahoo.
What comes to mind? Hamburgers. Soft Drink. Computer
Operating System.
Online Auction House. Premier
Search Engine.
Yet just a few years back, if someone had mentioned
e- bay or Yahoo, you probably would have replied "Ya
what?"
Today they are "branded". Almost everyone
knows about them.
Ask someone this: "A search engine, starts with
Ya" You already know how they will answer.
Or try this one: "An online auction house,
starts with e".
It's no longer a game. It's a fact. Say those words and
strong images
come to mind. You know immediately
what the other person is talking about.
Could this ever possibly happen with your product,
website, or
service?
Well, let's see . . .
Neither e-bay or Yahoo started at the top. For that
matter, neither
did Microsoft.
It all started with a dream.
Everybody has to start somewhere. It's rarely, if ever,
just handed to
them on a silver platter.
Then comes a tireless obsession to make the dream a
reality.
At some point the dream suddenly takes off and gains
momentum.
It's like going up a steep hill. The initial climb
is the most strenuous.
Some quit right at the start. They see the hill and think
it's
impossible to get to the top. It's too
steep to climb, they'll tell you.
Others quit halfway up. They've put in so much time and
exhausted so
much effort . . . and yet they're
still only halfway up the hill!
They give up thinking it can't be done.
And yet others get almost to the top of the hill and then
stop--thinking that maybe there's another hill
beyond the first one to climb--one that may be even more
difficult to
climb.
They never realize how close they came.
And then there are those few who seem to be stuck in fast
forward.
They climb and climb and climb no matter what
anybody says. People think they're crazy, that they're
obsessed, and
yet they still climb.
Nothing seems to be able to stop them. Obstacles are mere
dips in the
road.
They eat, drink, sleep, and dream about making it over
the top.
And then they do!
Is anyone surprised?
Why yes! All the critics wonder how they did it. Luck?
Good fortune?
Amazing talent?
No, it's tenacity, more than anything else.
So where are you now in your quest to reach the top?
What is slowing you down. Do you really believe you can
climb up and
over that hill?
Do you believe it's possible or impossible?
If you believe the latter, then better go back and find
something
else. You've quit before you've even
begun!
But if you think it's possible, then you're on your
way.
Because that's what Bill Gates thought when he founded
Microsoft.
That's what Jeff Bezos thought
when he founded Amazon.com.
And where are they today?
At the top of the hill.
Could this be you in a few years?
Maybe.
Just don't give up!
________________________________________
Ron Knowlton is a
former
journalist
and the founding editor at <http://www.soaringprofits.c
om/>
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