Free Internet Marketing Lessons

by Tom Mulkern

There is a big difference between magazines and ezines. In essence, one is tangible and one is virtual. Information does not need to be tangible in order for us to take it in. However, we are given the choice of making ezines disappear with a click, where tangible magazines can lay around the house for months.

Keeping this core difference in mind when writing an ezine ad will make all the difference when it comes to results. Magazine ads can be longer and give more information, because people can't make them disappear. They may pick up a magazine again and again over a period of time, reinforcing the message of the ads. However, ezine readers can make your ad become nonexistent if that's what they wish. Poof...and you're gone.

This means you have to get your idea across quickly, before the point of no return. Here are a few tips that will help you write ezine ads that make quick impressions:

1. Observe the ads that work for you--Check out some ezine newsletters and see which ads catch your attention instantly. Then make a list of the reasons you think this ad drew you in. Most likely, you will find some great ideas for your own ad.

2. Headlines are all powerful--They are the most important part of your ad. Headlines are what people read first, so you want your most important idea to be stated concisely in fewer than 5 words. Use action words that appeal to the emotions, like "SAVE" or "WIN." You could also try posing a question to catch their attention.

3. Don't give too much information--Use just enough descriptive words to catch your prospect's attention and make them want what you offer.

4. End with a command--Tell your reader what to do: order, call, write, email, subscribe, buy, visit, hurry. Don't make your reader decide what to do next. Tell them what to do! Remember, people respond when their interest is peaked. Seduce them with the body of the ad, and then take charge when they are weak.

5. Revise, revise, revise--Don't let one spelling error slip past you. Not only will spelling errors make you look sloppy, they could mislead the reader. If your ad goes out saying "farm fresh porn" instead of "farm fresh corn," you will have a far different response. Be especially careful to check your contact information. One of the most common reasons for poor response is incorrect contact information.

For the best ezine advertising resource, check out EzineAdvertising.com. Learn how you can find the best ezines in which to place your ads. Get info on circulation and free ad availability, as well as ezine descriptions, links and much more! Find out which ezines have subscriber lists of over 50,000. Get discounts on ad placement when you subscribe. Visit http://ezineadvertising.com or contact Tom Mulkern: 978-689-2714 or helpdesk@ezineadvertising.com

Quick Impressions: The Key to Writing Effective Ezine Ads By Tom Mulkern http://ezineadvertising.com