Free Internet Marketing Lessons

What good is your Web site if you want to sell something and you aren't? If your Web sales are down, check your copy. You need Web site copy with marketing pizzazz.


Next time you think Web site--either putting up a new one, or wanting to improve yours for more sales than you ever dreamed of, use this checklist:

1. Rewrite in short benefit-driven sound bites or questions your visitor will feel compelled to respond to. example.

2. Make your headlines clear, short and direct. People come for easy-to-read material. Like you, they are in a hurry, and want free information fast.

3. Put yourself in your visitors' shoes. Think why are they at my site? They want to know first, that you can solve their problem with a magic pill.

4. Give your visitors a lot of free information . That's why they are on the Internet. After visiting you 5-10 times, they will eventually buy from you. Is this a lot of work? Not if you want to make ongoing, passive income while you visit the Caribbean.

5. Aim your copy at your laser, targeted market. Yes, you have one preferred audience you should spend all of your promotion time and dollars on first. When you shot gun promotion campaigns to many groups, you don't get well known as the expert, and you lose people's attention and loyalty.

6. Give your visitors new and a variety of free articles in your "free articles" link. Put a new one up every 2 weeks. Put NEW! beside each new article to draw attention to it.

7. Categorize the types of articles you post on your site. Recently, I have divided mine into writing/self publishing, Online and eMail Promotion, Web Promotion and Marketing, and Web Site Sales Copy, and Online Business Entrepreneurs who need my information.

8. Put a notice on each Web page: Bookmark this Site. We update material bi-weekly. Then, be sure you deliver your promise.

9. Present your copy to inform, convince, and compel your visitor to click here to buy.

10. Keep your language simple (would you believe 10th grade level or lower--even if they are a scientist)? Keep sentences short. Write only short paragraphs, especially the first one. No more than 4-5 lines. When visitors see a long paragraph, it looks to hard to read and digest. Remember they are in a hurry.

11. Write a list of at least 5, but even 15 benefits your product or service offers. Take the #1 benefit and start with a headline that includes that.

12. Write a list of at least 5 features. These don't sell, but can be used with a strong benefit to pull orders. Later, transform these benefits into bullets--so easy to read for the skimmer.

13. Share your words with friends and associates before you pay someone to input or upload. This Casual Mini Marketing Survey may bring new book into the copy. Ask your group what benefits compel they to lay out $20-$50 for your product? Ask what words would persuade them to buy?

14. Don't talk about yourself (bio) on your home page. Put up benefits, questions your visitors have that you will answer, and write all copy to "YOU," your intended customer.

So, don't be boring, obtuse, or trite on you site. Your headlines and other copy should titillate, move, and make your reader think, "This is amazing. I want this!" 

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Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Send an email to mailto:Subscribe@bookcoa ching.com 
The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com< /a> 
Ph./Fax: 619/466/0622

Web Site Checklist For Low Sales Judy Cullins ©2002