Free Internet Marketing Lessons
It's All in the Links
by Dale Sexton
Link popularity,
big in search engine ranking of late, may be as
difficult to accomplish as the top 30 ranking
itself. Using links can't
fail. Even if you don't reach the top 30 ranking,
linking will bring
more traffic.
You sign guestbooks, use classified ads and swap
links. Keep a database of those sites linked to you.
This will become an important
part of link popularity.
You will submit this database to the search engines
for a link
popularity boost. As the search engine follows the
links, the pages
found will be added to the search engines database.
Your link will more easily be found on the search
engines.
If you haven't already started a database, you might
think this is going to be a tough chore, especially
if you have thousands of links on the internet. It
might not be as hard as you think.
You need the tools that can find pages linked to
yours and put them in a database. Here are my
recommendations:
URL Spider Pro v1.92
http://www.innerprise.net/us4.asp
WebWolf 2.03
http://www.msw.com.au/webwolf/
After you have your database of links, you'll want
to convert them to HTML format. Try:
DataBox v2.1
http://www.simplewebfx.greatxscape.net/
DB to HTML Express 1.5
http://www.xlinesoft.com/db2html/download.htm
DB-HTML Converter PRO v1.4
http://www.primasoft.com/dbhtmlp.htm
A product that gathers the links and puts them
directly into HTML format is:
QueryN MetaSearch v2.1
http://www.freeflowsoftware.com/
freeflowsoftware/
Products.htm
http://www.zdnet.com/downloads/
stories/info/0,,00
0UBZ,.html
You have your web page with of links, now you need
to submit it to the search engines. Of course, the
best way of doing this is to go
to each search engine site and submit to them
individually. If you
need to save time, these submission tools work
great:
Submitta Standard 1.1
http://www.submitta.co.uk/download/
CybeRat v1.4
http://www.cyberat.com/promotion/download.htm
PageCrafters Submission Services
http://pagecrafters.net/url.htm
Here is a good tool for gathering new reciprocal
links. Be sure to add those new links to your
database.
Link Crafter v1.020
http://linkcrafter.bannermation.com/
fc/LinkCrafte
r
For me, this is the 'piece de la resistance' (what
ever that means). It will copy any URL from any
clipboard application till you tell it to
stop. Put this piece of software in copy mode and
copy links till the
cows come home.
URL Manager 2000
http://www.dlcwest.com/~sorev/downloads.htm
It's all about making the work easier, more
productive. Now you can have more time for relaxing,
or maybe for more work. Sheesh!
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Dale Sexton owns & operates 'PageCrafters.net',
&
publishes 'Small Business Tools magazine'. Both
focus on tools & tips for small business.
mailto:pagecrafters@pagecrafters.net
Sign up for 'SBT magazine' at:
http://pagecrafters.net/newsletter.html
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It's
All in the Links!
© 2001 by Dale Sexton
